Initially, a meeting.
Then a family!
First, Larusée is the story of a family in love with its region and with beautiful products! Then, a family who produces maybe the best absinthe in the world!
From time to time, Nicolas Nyfeler would take work over to Jean-Pierre Candaux’s screen printing workshop in Fenin. The two men struck up a friendship, and Nicolas met Aurélie, the oldest of the Candaux’s daughters – who he finally married.
Jean-Pierre told Nicolas the story of Léon Duvanel, his wife Danièle’s grandfather. Originally from Val-de-Travers, Léon had always dreamed of distilling absinthe, but since his wife was downright against such an enterprise, he abandoned his dream, storing his recipe books and research papers in an old trunk in the loft. Léon had since passed on, but before he died he had talked to Jean-Pierre about his passion for absinthe with such enthusiasm that the latter picked up his desire to make it.
Keen to rehabilitate the image of absinthe, Nicolas invited Jean-Pierre to join forces with him in order to make this dream come true – and so it was that Larusée was established in 2012. And that’s just the beginning…
A NEW VISION OF ABSINTHE
Larusée offers an elegant and refined vision of a historical drink and brings new life to a drink that has inspired so many poets and writers.
How? By revisiting the codes of the genre! A bottle, all in curves and generosity, recalling the old apothecary bottles; a luxurious case bringing back to the boxes that were found in our grandmothers kitchens; two elements treated in a contemporary spirit. An ambitious communication, relaying a premium positioning. The set was developed by the communication agency California, owned by Nicolas Nyfeler Grand Prix Romand de la création in 2011, Switzerland.
But all this would be nothing without a truly high-end product. An exceptional know-how.